Launch of BlindShell USA

Press Release

FOR IMMEDIATE RELEASE                                               


Bari Azman, President and CEO
(833) 972-2020


Launch of BlindShell USA Brings the BlindShell Classic Line of Mobile Phones for the Visually Impaired from the Czech Republic to North America in Exclusive Import, Marketing, and Distribution Agreement

New company, exhibiting at Booth 514 from March 15 to 18, 2022, at the 37th Annual CSUN Assistive Technology Conference in Anaheim, California, will drive business development, marketing, sales, and customer support for the award-winning BlindShell Classic product line created in the Czech Republic to make smartphones accessible to the visually impaired.

AVENTURA, Fla. – March 14, 2022: BlindShell USA has launched with exclusive rights to import from the Czech Republic and then market and distribute in the US BlindShell’s innovative family of cell phones for the visually impaired, including the BlindShell Classic II. This award-winning accessible cell phone combines a tactile keypad, voice control, and a high-volume speaker for flexibility and ease in operation, eliminating the barriers to communication found in traditional cell phones with touchscreen navigation. The BlindShell Classic II delivers assistive tools for browsing the Internet, screen reading, and near-field communication (NFC) object tagging, and it integrates WhatsApp Messenger for centralized instant messaging, voice-over-IP service, and audio and video file transfer.

The BlindShell product line originated in the Czech Republic with Petr Svobodnik, who recognized that visually impaired individuals, globally estimated at 300 million by the World Health Organization, were being left behind by the smart-phone revolution with its focus on touchscreens that proved challenging to navigate. He partnered with Daniel Novak to work closely with the European sight-loss community in creating an Android-based solution that won Vodafone’s 2014 Idea of the Year Competition. Vodafone provided development support to help launch the startup and accessible cell phone, both named BlindShell.

Since then, under the leadership of CEO Jan Šimík, the company has increased sales by 50% each year with BlindShell phones now available in 40 countries. It ranked 15th in the 2019 Rising Star category of the Deloitte Technology Fast 50 Central Europe and 26th among the 50 fastest growing public or private technology companies in the 2020 Deloitte Technology Fast 50 Central Europe.

In the US, the BlindShell Classic product family will be available online through and also distributed through existing and new physical channels. BlindShell USA will exhibit at Booth 514 from March 15 to 18, 2022, at the 37th Annual CSUN Assistive Technology Conference in Anaheim, California.

“We’re thrilled to entrust our brand with BlindShell USA and Bari Azman as president and CEO to serve the sight-loss community in the US with product info, marketing, sales, distribution, and technical support for the BlindShell Classic product family,” said Jan Šimík, CEO of BlindShell in Prague. “Bari’s passion for outreach and building community in the US enables us to grow market awareness for BlindShell and continue our focus on innovation. We embrace feedback from those living with sight loss to help drive improvements and extend functionality in our product line, so we look forward to connecting with American customers through Bari’s mastery of the North American low vision market.“

“I’m honored that BlindShell has awarded BlindShell USA the exclusive rights to market, distribute, and support their next-generation accessible cell phones in the United States,” said Bari Azman, president and CEO of BlindShell USA. “Our collaboration is based on a shared passion to support the sight-loss community, and the BlindShell Classic product line transforms lives by making smartphones, so prevalent in today’s world, easily accessible for the visually impaired.”

About BlindShell USA

BlindShell USA markets, distributes, and supports the BlindShell family of accessible cell phones in the US. Our trained professionals help individuals explore and harness the power of the BlindShell Classic product line to gain productivity and live a full life. We nurture and engage with the sight-loss community through events, videos, demos, webinars, sponsorships, and social media. Our broad outreach and extensive retail experience in the North American low vision market enable us to collaborate with academia, businesses, government agencies, and nonprofits to serve those who are blind or living with low vision at every stage of their sight-loss journey. Learn more at or reach out to For B2B opportunities, please contact